1 Prep

For use on Damp Hair

Prepare for Styling

Brilliant™
Damage Control™

Helps Protect hair from thermal and UV damage. Reduces Breakage from combing.

Pure Abundance™
Style-Prep™

Thickens hair and detangles, creating or refreshing long-lasting volume.

Smooth Infusion™
Style-Prep Smoother™

Gives long-lasting, smooth results. Helps defend hair against humidity.

Be Curly™
Style-Prep™

Defines and maintains waves and curls while moisturizing and providing all-day frizz control.

2 Style

For use on Damp Hair

Smooth Frizz

Brilliant™
Universal Styling Creme

Defines texture and helps seal in moisture on medium to coarse hair.

Smooth Infusion™
Glossing Straightener

Smooths and straightens hair while adding lasting hold and lustrous shine.

Create Volume

Volumizing Tonic™
Damage Control™

Creates targeted lift with weightless volume and shine for fine to medium hair.

Phomollient™
Styling Foam

Creates weightless volume and body with shine for fine to medium hair.

Define Curl

Be Curly™
Curl Enhancer

Intensifies curls, combats frizz and boosts shine for wavy or curly hair.

Be Curly™
Curl Controller

Smooths and elongates curly hair while moisturizing and conditioning, creating touchable curls with natural movement

Create Hold

Aveda Men Pure-Formance™
Liquid Pomade

Maintains natural movement while delivering shine without build-up or flaking.

Confixor™
Liquid Gel

Conditions, fortifies and creates definition for fine to medium hair.

Brilliant™
Retexturing Gel

Helps provide softness, hold and shine for medium to coarse hair.

Flax Seed Aloe
Strong Hold Sculpturing Gel

Helps sculpt and mold medium to coarse hair.

Aveda Men Pure-Formance™
Firm Hold Gel

Creates definition and shine without build-up or flaking.

3 FINISH

for use on dry hair

Create Texture

Light Elements™
Texturizing Creme

Creates texture with light, pliable hold.

Pure Abundance™
Hair Potion

Transforms fine or thin hair into an abundance of bulked-up matte texture and style.

Light Elements™
Defining Whip™

Creates texture without adding weight or stickiness.

Aveda Men Pure-Formance™
Grooming Cream

Creates definition while conditioning, thickening and delivering natural shine.

Aveda Men Pure-Formance™
Pomade

Creates texture and definition while delivering high shine.

Control Paste™
Finishing Paste

Provides a pliable, high-textured, low-sheen finish.

Aveda Men Pure-Formance™
Grooming Clay

Creates texture, definition and thickness while delivering a matte finish.

Light Elements™
Shaping Wax

Creates texture with a firm, pliable hold.

Add Shine

Light Elements™
Smoothing Fluid

Creates body, natural shine and movement.

Brilliant™
Spray-On Shine

Provides shine, helps tame frizz and eliminates flyaways.

Brilliant™
Emollient Finishing Gloss

Conditions, smooths, adds high-gloss shine and makes combing easier for medium to coarse hair.

Brilliant™
Humectant Pomade

Activates, defines, enhances and maintains curl or wave with high shine for coarse hair.

Brilliant™
Anti-Humectant Pomade

Helps tame curls and waves, prevent frizziness and flyaways and give a satiny look for coarse hair.

Hold with Hair Spray

Witch Hazel
Light Hold Hair Spray

Reduces static, eliminates flyaways and boosts shine for fine to medium hair.

Brilliant™
Medium Hold Hair Spray

Protects hair from humidity while adding brilliant shine and definition.

Air Control™
Hair Spray

Gives hair flexible hold.

Be Curly™
Curl Enhancing Hair Spray

Provides weightless, all-day hold while controling frizz and defending against humidity.

Firmata™
Firm Hold Hair Spray

Provides control, shine and style memory.

Pure Abundance™
Volumizing Hair Spray

Provides humidity-resistant hold and shine while helping hair look fuller and feel thicker.

Control Force™
Firm Hold Hair Spray

Provides all-day, brushable hold with 24-hour humidity defense.

Specialized Systems

Add Shine

Brilliant™
Shampoo and Conditioner

Softens hair and adds shine.

Aveda Men

Aveda Men Pure-Formance™
Shampoo and Conditioner

Soothes scalp while cleansing, conditioning and moisturizing all hair types.

Balance Scalp

Scalp Benefits™
Balancing Shampoo and Balancing Conditioner

Gently cleanses, nourishes and balances the scalp.

Create Volume

Pure Abundance™
Volumizing Shampoo and Volumizing Clay Conditioner

Creates body and volume on fine, limp or thin hair. Define

Define Curl

Be Curly™
Shampoo and Conditioner

Enhances curl, combats frizz and boosts shine on curly or wavy hair.

Enrich Color

Blue Malva
Shampoo and Color Conditioner

Neutralizes brassy tones in light shades of hair.

Camomile
Shampoo and Color Conditioner

Enhances golden tones in light shades of hair.

Madder Root
Shampoo and Color Conditioner

Enhances red tones in red and brown shades of hair.

Clove
Shampoo and Color Conditioner

Enhances warm tones in medium brown shades of hair.

Black Malva
Shampoo and Color Conditioner

Enhances dark shades of hair with cool, dark tones while reducing red tones.

Protect Color

Color Conserve™
Shampoo and Conditioner

Helps protect and preserve color-treated hair.

Smooth Frizz

Smooth Infusion™
Shampoo and Conditioner

Smooths and reduces frizz on all hair types.

Sun Care

Sun Care
Hair and Body Cleanser and After-Sun Hair Masque

Cleanser gently removes chlorine, salt and product build-up while maintaining moisture balance on all hair types. Masque moisturizes and revives sun-exposed hair.

Basic Systems

Invigorating Care

Rosemary Mint
Shampoo and Conditioner

Invigorates while leaving hair healthy and full of body.

Soothing Care

Shampure™
Shampoo and Conditioner

Gently cares for hair with a calming aroma.

Treatment Systems

Add Moisture

Dry Remedy™
Moisturizing Shampoo and Moisturizing Conditioner

Moisturizes and instantly improves the condition of dry, brittle hair.

Repair Damage

Damage Remedy™
Restructuring Shampoo and Restructuring Conditioner

Helps repair dry, damaged and chemically treated hair.

Thinning Solutions

Invati™
Exfoliating Shampoo and Thickening Conditioner

Part of the Invati™ system that reduces hair loss by 33%* to help create denser, stronger, thicker-looking hair.

Daily Leave-in Treatments

Healthy Scalp

Scalp Remedy™
Dandruff Solution

Gently exfoliates the scalp and reduces flaking by up to 41% in one week. Relieves itching. Helps prevent the reoccurrence of dandruff.

Protect Color

Color Conserve™
Damage Control™

Helps seal in color to protect from fading for up to six weeks.

Repair Damage

Damage Remedy™
Daily Hair Repair

Instantly repairs damaged hair by 26%. Detangles and helps protect hair during heat styling.

Sun Care

Sun Care
Protective Hair Veil

Helps protect hair from sun exposure for up to 16 hours. Minimizes color fading, damage and dryness.

Thinning Solutions

Invati™
Scalp Revitalizer

Part of the Invati™ system that reduces hair loss by 33%* to help create denser, stronger, thicker-looking hair.

Weekly Treatments

Aveda Men

Aveda Men Pure-Formance™
Exfoliating Shampoo

Removes dull, dead skin cells, excess oil and product build-up while creating smoother, healthier-looking and feeling scalp and hair.

Moisturize

Dry Remedy™
Moisturizing Treatment Masque

Penetrates dry, brittle hair with intensive, long-lasting moisture.

Protect Color

Color Conserve™
Strengthening Treatment

Extends the vibrancy of color-treated hair, strengthens hair and provides UV protection against hair color fading.

Repair Damage

Damage Remedy™
Intensive Restructuring Treatment

Helps repair damaged hair and gives long-lasting moisture.